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In Winnipeg, micropayments aren’t generating big money, but they’re serving as a top-of-the-funnel strategy
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Articles tagged PostMedia (7)

Three years in, the Winnipeg Free Press’ attempt to get readers to pay by the article is still producing less than $100,000 a year — but it also produces data that allows for more targeted upsell efforts.
Canada’s press woes are bad enough unto themselves, but they also serve as a sign of earlier winter for the U.S. press.
Readers weren’t going for one of the platforms in a multi-platform strategy.
Plus: News thinkers and journalists rethink the article as a form of journalism, and the rest of the week’s must-reads in media and tech. Mark Coddington
Advertising once paid the bills at American newspapers. As that shifts — rapidly — how will it change the way news companies operate?
MediaNews and Journal Register appear headed to marriage. How many other newspaper companies are ready to walk down the aisle? Ken Doctor