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Articles tagged print advertising (24)

Since 2011, the share of Americans’ media consumption that happens in print has dropped about 40 percent. But the share of American ad dollars that go to print has dropped more than 60 percent.
Since 2011, the amount of time Americans spend with print has dropped about 40 percent. But the amount of ad dollars that go to print has dropped even more.
“The New York Times audience is full of voracious readers, not only of quality journalism but also of important works of fiction as well…We plan to offer more selected works of fiction in the future.”
Pew’s annual survey of the news media shows that trends of mobile consumption and platform domination are ongoing.
CEO Mark Thompson, thus far, is managing the difficult task of boosting circulation revenue despite continued print declines.