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Articles tagged programmatic ad sales (5)

Plus: Panoply expands to London, Midroll makes a bigger bet on live events, and Bloomberg finds audio success.
“What Rolltape represents to me is an attempt to carve out a whole new digital space that requests a completely different kind of social interaction: sincerely, thoughtfully, slowly.”
The same trends we saw a decade ago — professionalization on one hand, platformization on the other — sure seem to be playing out again.
Can podcasts maintain the intimacy of host-read ads while automating the advertising process?
After a reboot and the rise of programmatic ad buying, the Local Media Consortium is hoping that news outlets can have more market leverage negotiating as a group than as individuals.