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LOS ANGELES, CA--MARCH 22, 2016--
National Public Radio's Kelly McEvers, co-host of the afternoon news magazine All Things Considered and host of the podcast "Embedded," is photographed in downtown
 Los Angeles, CA, March 22, 2016.  (Jay L. Clendenin /NPR)
Kelly McEvers: “A lot of the great storytelling podcasts happen in the studio. I hope ours opens the door to people thinking more about what you can do in the field, when things don’t go as planned and are unexpected.”
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“The key to evaluate NPR’s fate, I believe, lies in the way the institution views radio and digital/podcast audiences as two separate categories with separate strategies for audience development.”
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Plus: Google plans its podcast play, Anchor joins the social-audio game, and SoundCloud’s financial numbers raise questions about viability (or acquisition).
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But: “I’ve tried to be really disciplined about not calling this process just a redesign,” WBUR’s executive editor for digital Tiffany Campbell said. “We’ve built a brand new platform.”
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Plus: How Recode thinks about podcasting, a new podcast CMS, the “public radio brain drain,” and more. (Also, your faithful Hot Podder begins to fly solo.)
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“Nick, you gotta realize: Our jobs are totally made up. I have some ideas as to what her job is going to be, but I have no idea what the day-to-day is going to be.”
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Plus: Reveal staffs up and revs up, another public radio hand jumps to private industry, and dynamic ad insertion: friend or foe to high ad rates?
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The UX innovation we need. Plus: public radio executive pay, a boom in custom branded podcasts, and the aging of NPR’s audience.
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