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Articles tagged public radio (105)

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Plus: Google plans its podcast play, Anchor joins the social-audio game, and SoundCloud’s financial numbers raise questions about viability (or acquisition).
But: “I’ve tried to be really disciplined about not calling this process just a redesign,” WBUR’s executive editor for digital Tiffany Campbell said. “We’ve built a brand new platform.”
Plus: How Recode thinks about podcasting, a new podcast CMS, the “public radio brain drain,” and more. (Also, your faithful Hot Podder begins to fly solo.)
“Nick, you gotta realize: Our jobs are totally made up. I have some ideas as to what her job is going to be, but I have no idea what the day-to-day is going to be.”
Plus: Reveal staffs up and revs up, another public radio hand jumps to private industry, and dynamic ad insertion: friend or foe to high ad rates?
The UX innovation we need. Plus: public radio executive pay, a boom in custom branded podcasts, and the aging of NPR’s audience.
One avenue: Only Human partnered with a hearing-test iPhone app and encourages listeners to share their data with the show.
The same trends we saw a decade ago — professionalization on one hand, platformization on the other — sure seem to be playing out again.
“That’s part of the strategy. Make the funnel as big as you can, make people really excited about supporting your content, and then you have a relationship to work with and follow up on.”