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Articles tagged Purple (7)

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“We don’t know where this could take us. The goal is to find what potential there is as far as reaching our readers and possibly getting some stories out of it.”
The newly pivoted Purple, now in private beta, is aimed largely at journalists with large personal followings on social media already.
“What we’re trying to do is figure out if there a space between broadcast and a total human-powered one-on-one interaction — which obviously doesn’t scale easily — to see if we can have the best of both worlds.”
“I think being in the Messenger ecosystem makes it much easier for people to share Purple and to share really interesting and important content that we’re talking about with their friends.”
“I can’t imagine many stronger indications of one’s desire to engage with a news organization than adding it as a contact in their address book.”
The startup is using text messages to provide coverage of the presidential primaries.