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Articles tagged push alerts (8)

So why’d the Times make your phone buzz twice Tuesday afternoon? The inspiration was threaded tweets.
“It’s gone from being an interesting platform that we’re dipping our toes into to a huge audience.”
A change in its preferred metric opened up a new approach to testing and tailoring.
It’s the first time The Guardian has worked on a new notification format for its native apps.
“We’re pretty optimistic that there will be some innovative ad format that follows all of this.”
“The strategies around how many alerts to send, and sending them around certain specific events, don’t really seem to be a big part of most orgs’ thinking so far.”