It was for an experiment measuring information overload: “There’s a conversation going on between me and my listeners, but I want to make it as frictionless as possible for them to get their thoughts and worries to us.”
Lichterman, Joseph. "Why BuzzFeed wanted everyone to know about its new news app — even before it launched." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 18 Jun. 2015. Web. 17 Apr. 2024.
APA
Lichterman, J. (2015, Jun. 18). Why BuzzFeed wanted everyone to know about its new news app — even before it launched. Nieman Journalism Lab. Retrieved April 17, 2024, from https://www.niemanlab.org/2015/06/why-buzzfeed-wanted-everyone-to-know-about-its-new-news-app-even-before-it-launched/
Chicago
Lichterman, Joseph. "Why BuzzFeed wanted everyone to know about its new news app — even before it launched." Nieman Journalism Lab. Last modified June 18, 2015. Accessed April 17, 2024. https://www.niemanlab.org/2015/06/why-buzzfeed-wanted-everyone-to-know-about-its-new-news-app-even-before-it-launched/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2015/06/why-buzzfeed-wanted-everyone-to-know-about-its-new-news-app-even-before-it-launched/
| title = Why BuzzFeed wanted everyone to know about its new news app — even before it launched
| last = Lichterman
| first = Joseph
| work = [[Nieman Journalism Lab]]
| date = 18 June 2015
| accessdate = 17 April 2024
| ref = {{harvid|Lichterman|2015}}
}}