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Articles tagged Rafat Ali (13)

“One of the things that we try to do, and I think it has worked well for us, is to surprise and delight. Surprise and delight is a marketing tactic. In our case, it’s essentially constantly launching new things so that the industry is constantly surprised.”
Newspapers were, for decades, a prime example of a community institution, meant to last through the centuries. A new generation of owners is thinking of them more as something to milk for profit on their way down.
With outlets setting up (and in some cases then closing down) shop in India, Medianama founder Nikhil Pahwa says success in the Indian media market requires knowing if you’re targeting Indians or the rest of the world.
Its core ideas have always been compelling, but Circa has been unable to find an audience large enough to attract new investment.
Ali hopes to make Skift “the most pervasive travel information brand” through providing a unique blend of news subscription-based data products. Justin Ellis
Most news stories have a pitifully brief shelf life. Through content marketing, a growing number of media companies are trying to give those stories a second (or a third, or a fourth) life.
The web may make syndication easier, but it hasn’t yet made it into a great business. A new wave of startups are trying to change that.