By gutting local advertising overnight, COVID-19 has accelerated strategies — like cutting print days, corporate consolidation, or even closing down offices — that publishers had hoped could wait a while longer.
O’Reilly Media, long known for its successful conferences, has decided that it’s getting out of the business — no matter how quickly civilization gets past COVID-19. Will events revenue bounce back quickly in a few months or be lost under a mountain of Zoom calls?
“One of the things that we try to do, and I think it has worked well for us, is to surprise and delight. Surprise and delight is a marketing tactic. In our case, it’s essentially constantly launching new things so that the industry is constantly surprised.”
Newspapers were, for decades, a prime example of a community institution, meant to last through the centuries. A new generation of owners is thinking of them more as something to milk for profit on their way down.
With outlets setting up (and in some cases then closing down) shop in India, Medianama founder Nikhil Pahwa says success in the Indian media market requires knowing if you’re targeting Indians or the rest of the world.
Ali hopes to make Skift “the most pervasive travel information brand” through providing a unique blend of news subscription-based data products. Justin Ellis
Ellis, Justin. "Tuesday Q&A: Rafat Ali on Skift, combining mobile and social, and becoming a Bloomberg for travel." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 28 May. 2013. Web. 17 Apr. 2024.
APA
Ellis, J. (2013, May. 28). Tuesday Q&A: Rafat Ali on Skift, combining mobile and social, and becoming a Bloomberg for travel. Nieman Journalism Lab. Retrieved April 17, 2024, from https://www.niemanlab.org/2013/05/tuesday-qa-rafat-ali-on-skift-combining-mobile-and-social-and-becoming-a-bloomberg-for-travel/
Chicago
Ellis, Justin. "Tuesday Q&A: Rafat Ali on Skift, combining mobile and social, and becoming a Bloomberg for travel." Nieman Journalism Lab. Last modified May 28, 2013. Accessed April 17, 2024. https://www.niemanlab.org/2013/05/tuesday-qa-rafat-ali-on-skift-combining-mobile-and-social-and-becoming-a-bloomberg-for-travel/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2013/05/tuesday-qa-rafat-ali-on-skift-combining-mobile-and-social-and-becoming-a-bloomberg-for-travel/
| title = Tuesday Q&A: Rafat Ali on Skift, combining mobile and social, and becoming a Bloomberg for travel
| last = Ellis
| first = Justin
| work = [[Nieman Journalism Lab]]
| date = 28 May 2013
| accessdate = 17 April 2024
| ref = {{harvid|Ellis|2013}}
}}
