Rodney Gibbs | Nieman Journalism Lab

Articles tagged Rodney Gibbs (4)

Christine SchmidtDecember 5, 2019

Drawing on ten years of expertise, the Texas Tribune wants to coach you on its money-making lessons

“People just want to learn a playbook. At the high level, it’s motivational, but at the grassroots level, it’s answering what do your proposals look like, what does your budget look like, how are you talking to donors and members.”

Christine SchmidtNovember 4, 2019

How The Texas Tribune is revamping its sponsored content (and folding its five-year-old op-ed site)

“It was a good sandbox to see if there’s a market for these sponsored content pieces, to see how we’d treat them in a design and workflow way, to see if there’s an appetite for people who would pay for it. Now, several years later, we realize we answered all those affirmatively.”

Justin EllisNovember 3, 2014

The Texas Tribune is 5 years old and sustainable. Now what?

The Austin-based news nonprofit has success and a measure of stability with its business model, raising almost $27 million in its first five years. But now the Tribune has to figure out how it grows its audience outside the capitol.

Joshua BentonOctober 2, 2013

The Texas Tribune wants to stream a little stream, invest in live video of Texas politics

The nonprofit’s Kickstarter aims to raise $60,000 to buy gear, and they promise to share what they learn about effective livestreaming for news outlets.