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Articles tagged Sarah Schmalbach (12)

“If we’re going to be a test kitchen, let’s cook some stuff!”
Two dozen experiments, one Brexit and one U.S. presidential election, and hundreds of thousands of readers later, the Mobile Innovation Lab has some thoughts about what newsroom innovation and experimentation requires on a practical level.
The Guardian Mobile Innovation Lab’s podcast player for the mobile web lets you listen to a show without using a podcast app, and get phone notifications that point you to links and graphics at relevant points in the story as the audio plays.
“The app is a really good first step for gathering information, using it in a respectful way, and seeing how people feel about that.”
“Did we make the job reports live blog better, because we put more attention to it, and should we push to do more things like this in the newsroom in general?”
Innovation on mobile is great, but we need new and better ways to judge whether what we’re trying is working.
It’s the first time The Guardian has worked on a new notification format for its native apps.
“The strategies around how many alerts to send, and sending them around certain specific events, don’t really seem to be a big part of most orgs’ thinking so far.”
For its latest experiment, the newspaper’s Mobile Innovation Lab compared the two livestreaming platforms and the engagement generated on each.