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Snapchat wants to slip a little news into teens’ social smartphone time
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Articles tagged SB Nation (19)

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Social distribution and the open web generate huge numbers — but readers who use news organizations’ native smartphone apps are far more loyal and engaged. In today’s economics of news, those readers are paying more of the bills.
Running a sports league and running a news operation aren’t the same thing. But there are lessons to be learned from baseball’s success in navigating mobile.
The gooooooooooaaaaallllll is increased engagement.
As audiences find new ways to enjoy sports content, companies like ESPN, Vox Media, and NBC Sports are competing with the leagues, conferences, and teams they cover to deliver games, news, and alerts on new platforms.
The company cut its developers loose to build the next round of apps and tools to enhance SB Nation, The Verge, and Polygon.
Vox’s VP for product and technology talks about the importance of community, the value of long features, and the role of sponsored content.
Companies like Reuters, The Wall Street Journal, and SB Nation took part in YouTube’s original programming project. But their viewership can’t always hit the high levels of more entertainment-centric options.
The new gaming site from Vox Media wants to emphasize engaging community and telling untold stories from the world of gaming.
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