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Articles tagged Schibsted (14)

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“That’s what we want to achieve with the embedded teams: Figure out what really works, and then if we nail it, we scale it.”
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The Scandinavian media giant surveyed thousands of its users to figure out characteristics of effective mobile ads. One finding: Static images were more effective than rich media or video ads.
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Stockholm’s two major evening tabloids have started competing BuzzFeed imitators this year, and the same aggregator moves we’ve seen in the U.S. are playing out abroad.
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Newspaper companies made a smart move in the 1990s investing in online auto classifieds. Is selling it off a short-term gain for long-term pain?
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Want a model for news innovation? Look to Scandinavia, where Schibsted is having more success building digital businesses than just about any of its peers. Next on its list: building a web-native TV experience.
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The world’s top newspaper companies are realizing they need to invest heavily in data analysis to maximize their business opportunities.
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The United States isn’t the only place where mainstay newspaper companies are realizing it’s time to reduce their reliance on print. One recent deal in Germany has gotten the nation’s media circles buzzing.
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Sure, you can make more money by selling your products to more people. But you can also make more money by selling more products. Smart news companies are doing just that.
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In the third and final part of our series on European models of news industry innovation, Ken Doctor looks at a small community publisher in Switzerland that has a local model he’s trying to spread through franchising.
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In the second part of our series on European models of news industry innovation, Ken Doctor looks at a Norwegian media company that’s expanded far beyond national borders — and found revenue success with online classifieds.