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Articles tagged Schibsted (23)

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Non-subscribers visiting now get a score, based on dozens of signals, that indicates how likely they’ll be to subscribe. The paywall tightens or loosens accordingly: “The content you see is the output of the paywall, rather than an input.”
Across the sites where it’s currently in use, the company’s purchase prediction model has been able to identify groups of readers three to five times more likely than average to buy a subscription, and advertise offers to them differently.
“In the past one or two years, I’ve been reminding colleagues that we are not a newspaper company — we are a media company. The frame of change of mind is very important.”
With its business model squarely built around reader revenue, getting users logged in is a critical step toward payment. So the Times is making a “shift from platform to reader.”
VGTV, an offshoot of the tabloid Verdens Gang, has benefited from Schibsted’s strategy for innovation: separate the new business from the mothership until it is well established, and then reintegrate it back with the whole.
“This is not a reorganization that is forced upon a publisher. It’s a joint realization that if we join forces we can do more than by operating on our own.”
“Esta no es una reorganización que se le esté imponiendo a un editor. Es fruto de entender que uniendo fuerzas se puede hacer más que trabajando por nuestra propia cuenta”. is a new collaboration between newspapers Dagbladet and VG and the country’s public broadcaster NRK: “One of the first things we realized was that we had to sit outside our own organizations.”
“That’s what we want to achieve with the embedded teams: Figure out what really works, and then if we nail it, we scale it.”