Untethered from the growing parts of Time Warner, some of the most famous magazines in America will have to fight for themselves. Can a magazine strategy transfer well to digital?
The mobile-first, obsessions-driven business news site from Atlantic Media has a lot of new competition — but it also has some opportunities for growth.
After jobs at Talking Points Memo, Yahoo, Frontline, and The Atlantic, Andrew Golis, new general manager of The Wire, is ready to share the three pillars of a strong media brand.
Ellis, Justin. "The Atlantic unifies its brand and diversifies its subscription strategy in its newly relaunched iPad app." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 1 Aug. 2011. Web. 17 Apr. 2024.
APA
Ellis, J. (2011, Aug. 1). The Atlantic unifies its brand and diversifies its subscription strategy in its newly relaunched iPad app. Nieman Journalism Lab. Retrieved April 17, 2024, from https://www.niemanlab.org/2011/08/the-atlantic-unifies-its-brand-and-diversifies-its-subscriptions-in-its-newly-relaunched-ipad-app/
Chicago
Ellis, Justin. "The Atlantic unifies its brand and diversifies its subscription strategy in its newly relaunched iPad app." Nieman Journalism Lab. Last modified August 1, 2011. Accessed April 17, 2024. https://www.niemanlab.org/2011/08/the-atlantic-unifies-its-brand-and-diversifies-its-subscriptions-in-its-newly-relaunched-ipad-app/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2011/08/the-atlantic-unifies-its-brand-and-diversifies-its-subscriptions-in-its-newly-relaunched-ipad-app/
| title = The Atlantic unifies its brand and diversifies its subscription strategy in its newly relaunched iPad app
| last = Ellis
| first = Justin
| work = [[Nieman Journalism Lab]]
| date = 1 August 2011
| accessdate = 17 April 2024
| ref = {{harvid|Ellis|2011}}
}}
