All entries tagged: Scott Heekin-Canedy
Earnings season: Newspapers finish 14th straight revenue-losing quarter; some intel from Wall Street filings
When revenue is still seriously down, but profits are up, is that good news? The U.S newspaper companies that have reported fourth quarter 2009 results so far would have you believe it is. But based on their reports, it’s clear the industry as a whole is still in deep trouble, with no strong indication that [...]
What the NYT’s Bay Area Report looks like in print
The New York Times today debuted its Bay Area Report, a two-page, twice-weekly spread of local news that it hopes will boost print circulation in San Francisco, already the paper’s largest market outside the Northeast. The accelerated launch puts the Times ahead of its rival, The Wall Street Journal, in their battle for national print [...]
Gray Lady couture: New York Times has a fashion hit
The top-selling item in The New York Times Store this summer was a set of rakish rain gear with a literal spin on journalistic transparency. Isaac Mizrahi, the clothing designer and reality-TV host known for democratizing couture, fashioned a see-through rain coat and umbrella for the Times, which offered the set for $99. (See photo [...]
Why the New York Times is crowing about Apple’s marketing embrace
I don’t own an iPhone, but I play with one on TV. Apple’s widely praised ads, with their relentless focus on the phone itself, have demonstrated the magic of its mobile device even to those of us who cling to our BlackBerries. Lately, I’ve been made aware that the iPhone can shoot and edit video [...]
More on NYT’s Facebook push
I spoke to Murray Gaylord, vice president of marketing at The New York Times, on Wednesday evening to get more information on his Facebook advertising campaign that seemed so successful. (They more than tripled the fans of the NYT’s Facebook page, and Facebook users sent their friends more than 400,000 free gifts with a [...]
NYT sees success in Facebook push
The New York Times is happy to be your Facebook friend. An internal memo yesterday from Times president Scott Heekin-Canedy touted the newspaper’s “successful” advertising campaign on Facebook in the days following the presidential election.
Members of the leading social networking site could answer the NYT’s question, “What should Barack Obama do first as president?” [...]








