Take two simple words: online advertising and replace them with “digital marketing.”

Within that simple word change,we see a world shifting, and one of huge, fundamental importance to news publishing.

There are lots of problems with the traditional business models of news organizations, but one of the biggest is the emergence of search advertising. This is the way Google makes most of its money ($21.1 billion in ‘08): the idea that an ad that is generated by someone’s search terms can be far more targeted [...]

Remember Nick Denton’s doom-mongering predictions of a coming major decline in online advertising? And how the most optimistic point in the evidence he used to back his claim was, as our Zach Seward put it:
…that search advertising continues to grow, both in CPM (how much advertisers pay per thousand impressions) and share of online advertising.
In [...]

Nick Denton, publisher of Gawker Media, has backed up his recent dire forecast of a potential 40-percent decline in advertising with a set of “doom-mongering” charts and graphs. His focus, naturally, is on Internet advertising — and he took his premonition to heart yesterday by consolidating two of his sites and putting a third up [...]