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Articles tagged search engine optimization (42)

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“We’re producing journalism which is distributed through channels, as opposed to publications. That’s the fundamental change and the key to understanding how to survive the change.”
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Modeled on lean mobile-first startups like Instagram, the reborn Inside.com wants to be your front door to news on your phone — by using humans as aggregators and filters, not reporters.
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For its actions around the former domain name of the Online Journalism Review, the Australian company Oneflare has felt some SEO pain. Joshua Benton
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So how much does an old online journalism domain name go for these days? For OJR.org, it appears the price was over $19,000. Joshua Benton
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The Economist’s Tom Standage on digital strategy and the limits of a model based on advertising
“The Economist has taken the view that advertising is nice, and we’ll certainly take money where we can get it, but we’re pretty much expecting it to go away.”
889A wave of distributed content is coming — will publishers sink or swim?
Instead of just publishing to their own websites, news organizations are being asked to publish directly to platforms they don’t control. Is the hunt for readers enough to justify losing some independence?
448This is my next step: How The Verge wants to grow beyond tech blogging
“We want to use technology as a way to define pop culture, in the way Rolling Stone used music and Wired used the early Internet.”
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