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Nieman Journalism Lab
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Articles tagged search engine optimization (29)

bostonglobe-bostoncom
Joshua Macht    December 9, 2011
Josh Macht: Having two brands isn’t better than having one
The Boston Globe is trying out a two-site strategy to get the best of the free and paid web. But the group publisher of Harvard Business Review group argues from experience that it’s important to keep a brand unified and consistent.
theverge-screenshot-launch
Joshua Benton    November 1, 2011
Three lessons news sites can take from the launch of The Verge
The new gadget site features big, bold visuals, room for community, and lots of structured data.
Joshua Benton    June 1, 2011
Eric Schmidt: Google wants to get so smart it can answer your questions without having to link you elsewhere
Jonathan Groves and Carrie Brown-Smith    April 20, 2011
Chasing pageviews with values: How the Christian Science Monitor has adjusted to a web-first, SEO’d world
Andrew Phelps    April 19, 2011
How URL spoofing can put libelous words into news orgs’ mouths
Richard J. Tofel    March 9, 2011
Richard J. Tofel: Someday, the sun will set on SEO — and the business of news will be better for it
Joshua Benton    March 7, 2011
Share your data! Tell us how your readers arrive at your site: search, social media, the front door?
Dennis R. Mortensen    March 2, 2011
Dennis Mortensen: Are news orgs worrying too much about search and not enough about the front page?
Joshua Benton    February 28, 2011
“Like,” “share,” and “recommend”: How the warring verbs of social media will influence the news’ future
Joshua Benton    February 14, 2011
Eight trends for journalism in 2011: A Nieman Lab talk in Toronto
Vadim Lavrusik    December 21, 2010
Tablet-only, mobile-first: News orgs native to new platforms coming soon
Jason Fry    December 17, 2010
Jason Fry: A blow to content farms, Facebook’s continued growth, and the continued pull of the open web
Joshua Benton    November 24, 2010
A/B testing for headlines: Now available for WordPress
Nikki Usher    September 23, 2010
What impact is SEO having on journalists? Reports from the field
Nikki Usher    September 14, 2010
Why SEO and audience tracking won’t kill journalism as we know it
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How NPR drove traffic to a local station by geotargeting stories on Facebook
When NPR shared links to KPLU stories on its Facebook page — only visible to people in the Seattle area — the station’s website got record traffic.
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Aisha Tyler in Badgley Mischka
The Wall Street Journal covers Fashion Week fashionably, finding uses for Pinterest and Instagram
The Journal has found the perfect story for two image-heavy social networks.
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The newsonomics of the death and life of California news
In the Bay Area, in Los Angeles, in San Diego — the traditional boundaries of California journalism are shifting fast.
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What Charlie Sheen taught Salon about being original
The online magazine shifted its emphasis from aggregation to original content and saw its traffic jump.
OpenNews aims to satiate demand for news-savvy coders… or is it code-savvy journalists?
News organizations are sold on the need for coding skills — but but now there aren’t enough developers to fill jobs.
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reuterspulse
Reuters productizes social media through Social Pulse
The new effort tries to package raw social data in ways that even an exec could get into.

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