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Purple, the news startup built around SMS, is leaving it behind for Facebook Messenger
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Articles tagged SEO (39)

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It’s building on its in-house analytics dashboard, Stela, with the goal of making audience engagement data easy to find, simple to understand, and even fun to use.
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“We’re producing journalism which is distributed through channels, as opposed to publications. That’s the fundamental change and the key to understanding how to survive the change.”
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Modeled on lean mobile-first startups like Instagram, the reborn Inside.com wants to be your front door to news on your phone — by using humans as aggregators and filters, not reporters.