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“We can’t be like, well, our first issue was really diverse, and that’s enough. It has to be ongoing.”
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Plus: More on the lack of podcasts for kids, WBUR builds on partnerships, and a pregnancy podcast releases all episodes Netflix-style.
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Plus: Scripps wants to expand Earwolf beyond comedy; NPR’s on-demand audience grows, while live-streaming stalls; Modern Love becomes a podcast; and more.
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But it’s a real and growing factor on desktop browsers, which has gotten many news organizations thinking about how to respond to the adblocking threat. Here are some of the strategies they’re trying.
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“If we end up making more money as a publisher, that’s fantastic. I don’t think that’s going to be an afterthought or byproduct; I think there is a way to win from the business perspective.”
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“I don’t consider it advertising. It’s a podcast show that just happens to be produced by a brand instead of a network.”
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Instead of using stock photos or Creative Commons images, Pando, Hazlitt, Slate, Fusion, and The Guardian are betting on the value of using original art with their stories.
Roman Mars at TED2015 - Truth and Dare, Session 10, March 16-20, 2015, Vancouver Convention Center, Vancouver, Canada. Photo: Bret Hartman/TED
“That’s part of the strategy. Make the funnel as big as you can, make people really excited about supporting your content, and then you have a relationship to work with and follow up on.”
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Executives from The New York Times, Slate, The Atlantic, Wired, Mashable, The Seattle Times, Vox Media, and Newsweek say native advertising continues to be a success. But many are still trying to find the right approach to mobile ads.
What to read next
0Spain’s Eldiario.es has 18,000 paying members, and its eye on the next several million
“We have a potential of six million readers. You may not convince all six million people to be your socios, but if you learn more about their interests, you can get closer.”
0The Washington Post is testing out a few new hurdles for non-paying online readers
The Post is now asking readers to submit their email in order to read stories without paying.
0This new collaboration hopes to aid the endless debates about media with some actual hard data
“For a long time, I’ve wanted to try to put more data and quantitative analysis behind some of the claims and questions we ask around underrepresented and misrepresented stories in online spaces.”
Encyclo is our encyclopedia of the future of news, chronicling the key players in journalism’s evolution.
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Google
Medium
IRE/NICAR
Groupon
Creative Commons
Spot.Us
Storify
Bayosphere
TBD
Publish2
Kaiser Health News
Los Angeles Times