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The “backfire effect” is mostly a myth, a broad look at the research suggests
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Exclusive podcasts, tightened paywalls, and just plain asking each played a part.
New York magazine and Quartz both now want readers to pay up. How deep into their pockets will even dedicated news consumers go for a second (or third or fourth) read?
Plus: The state of Slate, Podtrac wariness, and national/local podcast collaborations.
Real American numbers!
Plus: PRX expands, WNYC shuffles, NPR stagnates, Dirty John adapts, Macmillan strategizes, and Gimlet parties.
Plus: WBEZ tries to turn a podcast into a franchise, Science Friday joins WNYC Studios, and Gimlet opens up the HBO playbook.
Plus: Oprah’s podcast sees ad success after signing with Midroll, getting new listeners with a “shareathon,” and the line between podcast fiction and podcast reality.
Plus: Everybody’s suddenly making podcasts for kids, a show reveals itself as part-fiction in its grand finale, and mixing podcasts and dating apps.
Plus: Pandora leans into podcasts, NPR has a leadership crisis, and Limetown and 30 for 30 plan returns.
Plus: A subscription-first audio product doesn’t necessarily have to be big, grappling with politicians’ podcasts, and developments in podcast-to-broadcast.