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Articles tagged SMS (23)

Pulse, a project launched by Sarah Alvarez and Andrew Haeg, aims to help news organizations text their communities to find out.
“People are always on their phones, but this isn’t ‘Let’s just start shooting them info over text.’ When you integrate into somebody’s routine in an intimate way, it has to feel right for the platform.”
“One of our goals has been to talk about the news in a way that invites our audience into the news cycle. We’re trying to make it a little bit easier for people to be engaged.”
“I was not satisfied with covering low-income communities for a higher-income audience. I wanted to cover issues for and with low-income news consumers.”
“What we’ve created is a bot-like exchange, but in the voice and tone of a person.”
The newly pivoted Purple, now in private beta, is aimed largely at journalists with large personal followings on social media already.
“What we’re trying to do is figure out if there a space between broadcast and a total human-powered one-on-one interaction — which obviously doesn’t scale easily — to see if we can have the best of both worlds.”
“I think being in the Messenger ecosystem makes it much easier for people to share Purple and to share really interesting and important content that we’re talking about with their friends.”
The Post wants to be on “every bottable platform.” It plans to launch this fall on SMS and then Slack.