Scoople is a social news game, an aggregator, and, ultimately, a pollster.

Plus: News Corp.’s ongoing problems and growing profits, one publisher’s disillusionment with apps, and the rest of the week’s must-reads in media and tech.

Rob Malda: “You could just run a newspaper into the ground, watch revenues decline, and the sun set. But what we as a culture lose in that scenario is giant.”