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Articles tagged SoundCloud (16)

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Plus: a new model for audio native advertising (sponsor-produced episodes in an otherwise editorial show), ESPN goes cross-platform, and The New York Times enters the competitive politics podcast space.
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Plus: New big-picture views from Pew, Malcolm Gladwell hits the promo circuit, and more growth in branded podcasts.
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The forces behind BuzzFeed’s and Longform’s podcasts are going into business for themselves, with an impressive initial list of clients — including The New York Times.
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“A constructive question, at this point: What, exactly, makes a podcast strategy? Seems like a simple question with an obvious answer, but I think it’s actually pretty complex.”
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Plus: Google plans its podcast play, Anchor joins the social-audio game, and SoundCloud’s financial numbers raise questions about viability (or acquisition).
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“I worry about big money pouring into podcasting…I really, really hope that all the money pouring into podcasting won’t bury tiny, weird independent podcasts.”
hotpod-gold
“Nick, you gotta realize: Our jobs are totally made up. I have some ideas as to what her job is going to be, but I have no idea what the day-to-day is going to be.”
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Despite recent upheaval on the business side, S. Mitra Kalita sees “an opportunity in framing broader stories through the California lens and achieving audience in our state and throughout the world.”
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BuzzFeed has figured out how to make content go viral. Can it figure out how to build community and reach younger audiences with podcasting?
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The shift to distributed content means concepts like fair use are increasingly in the hands of private companies — like SoundCloud.