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Articles tagged Speakeasy (4)

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Publisher Jim Moroney says the paper will be adding a “greatly improved, metered paid-access model that is much more consumer friendly in every way.”
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Most news stories have a pitifully brief shelf life. Through content marketing, a growing number of media companies are trying to give those stories a second (or a third, or a fourth) life.
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Whether you call it marketing services, digital services, or something else, it’s the new point of emphasis for newspaper companies. Can it bust out of the “other” category of earning reports and become a key to financial sustainability?
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Content produced by news companies is increasingly being sent down new paths — from the new advertorial to repurposing old archives.
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The newsonomics of the millennial moment
The new wave of news startups is aiming at a younger audience. But do legacy media companies have a chance at earning their attention?
803A mixed bag on apps: What The New York Times learned with NYT Opinion and NYT Now
The two apps were part of the paper’s plan to increase digital subscribers through smaller, targeted offerings. Now, with staff cutbacks on the way, one app is being shuttered and the other is being adjusted.
413The new Vox daily email, explained
The company’s newsletter, Vox Sentences, enters an increasingly crowded inbox. Can concise writing and smart aggregation on the day’s news help expand their audience?
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