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Publisher Jim Moroney says the paper will be adding a “greatly improved, metered paid-access model that is much more consumer friendly in every way.”
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Most news stories have a pitifully brief shelf life. Through content marketing, a growing number of media companies are trying to give those stories a second (or a third, or a fourth) life.
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Whether you call it marketing services, digital services, or something else, it’s the new point of emphasis for newspaper companies. Can it bust out of the “other” category of earning reports and become a key to financial sustainability?
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Content produced by news companies is increasingly being sent down new paths — from the new advertorial to repurposing old archives.
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Ken Doctor: The New York Times’ financials show the transition to digital accelerating
The numbers may look flat, but they contain a continuing set of ups and downs. Up next: executing on a year’s worth of launches.
540Here’s some remarkable new data on the power of chat apps like WhatsApp for sharing news stories
At least in certain contexts, WhatsApp is a truly major traffic driver — bigger even than Facebook. Should there be a WhatsApp button on your news site?
502Controlled chaos: As journalism and documentary film converge in digital, what lessons can they share?
Old and new media types from journalism, documentary, and technology backgrounds gathered at MIT to share practices and discuss mutual concerns.
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