subscription | Nieman Journalism Lab

Articles tagged subscription (16)

Here’s how Covid-19 has changed media for publishers and consumers

Shan WangAugust 22, 2018

So your news organization has real, paying digital subscribers. Now how do you keep them?

One finding: “Need-to-know material converts (related to how to live your life, understand the world), while nice-to-know (guides, arts, reviews) converts badly but is key for retention.”

Christine SchmidtApril 18, 2018

Facing government pressure, this Polish news organization is zipping through its subscription goals and strengthening its local loyalty

“Gazeta Wyborcza is really ambitious, and I think it’s the political situation that is making us so motivated. We’re speeding up some processes that may take much more time in other organizations across Europe.”

Meena Lee and Sarah GuineeApril 17, 2018

The New York Times has signed up a lot of subscribers. Here’s how it plans to keep them.

“My team believes that by investing in the subscribers we have and making the subscription experience better and better, we’ll be able to help all parts of the subscription business.”

Apple, having bought Texture, is reportedly working on its own subscription news service

Christine SchmidtApril 6, 2018

How can local independent news orgs build successful membership programs?

“Don’t substitute the word ‘interest’ for ‘value.’ People might be interested in a car crash, but don’t value it enough to pay for it.”

Christine SchmidtFebruary 20, 2018

With a year of guides to a better life, The New York Times hopes to convert more readers to subscribers

“This is all about how we can provide subscribers with the type of content that makes them feel like they’re getting insight they’re not getting anywhere else.” It’s also a bet on keeping some content subscriber-only, not subject to its five-articles-a-month metered paywall.

The Information launches an accelerator for subscription news startups, with investments starting at $25K

Christine SchmidtJuly 25, 2017

The Athletic, that local sports startup with no advertising, raises $5.4 million and scoops up Sports Illustrated’s former top editor

“The Athletic’s subscriber model allows us to focus entirely on high-quality written content. NO ads, NO auto-play videos, NO clickbait.”

Shan WangJune 14, 2017

India’s The Ken publishes one longform story each weekday. So far, subscribers are willing to pay

The digital business reporting outlet — think The Information for India — isn’t yet a year old and has paying subscribers in “the low to mid-1,000s.”

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