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“Gazeta Wyborcza is really ambitious, and I think it’s the political situation that is making us so motivated. We’re speeding up some processes that may take much more time in other organizations across Europe.”
“My team believes that by investing in the subscribers we have and making the subscription experience better and better, we’ll be able to help all parts of the subscription business.”
“Don’t substitute the word ‘interest’ for ‘value.’ People might be interested in a car crash, but don’t value it enough to pay for it.”
“This is all about how we can provide subscribers with the type of content that makes them feel like they’re getting insight they’re not getting anywhere else.” It’s also a bet on keeping some content subscriber-only, not subject to its five-articles-a-month metered paywall.
“The Athletic’s subscriber model allows us to focus entirely on high-quality written content. NO ads, NO auto-play videos, NO clickbait.”
The digital business reporting outlet — think The Information for India — isn’t yet a year old and has paying subscribers in “the low to mid-1,000s.”
“As a businessman, I try to run this like a Main Street shop. If you’re a subscriber and you have some issue, I need to respond to those issues promptly, as if it was your neighborhood hardware store. That’s part of my job.”