For more than a decade, handing 30 percent of subscription revenues to the tech giants has just been the cost of doing business. A gaming fight could unlock new ways to pay.
“Being able to link the promo code to heartfelt messages of why local journalism is so important right now is like a one-two punch that we thought would be powerful with readers.”
“Having a machine-learning framework to say who’s likely to churn, register, and subscribe has been a critical step in us making those experiences more tailored.”
“People aren’t persuaded by logos or messages conveying what’s at stake, and they want to sign up for free newsletters more than they want to pay for a subscription.”
Schmidt, Christine. "What works (and doesn’t) for advertising your news organization’s subscriptions." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 5 Sep. 2018. Web. 16 Apr. 2024.
APA
Schmidt, C. (2018, Sep. 5). What works (and doesn’t) for advertising your news organization’s subscriptions. Nieman Journalism Lab. Retrieved April 16, 2024, from https://www.niemanlab.org/2018/09/what-works-and-doesnt-for-advertising-your-news-organizations-subscriptions/
Chicago
Schmidt, Christine. "What works (and doesn’t) for advertising your news organization’s subscriptions." Nieman Journalism Lab. Last modified September 5, 2018. Accessed April 16, 2024. https://www.niemanlab.org/2018/09/what-works-and-doesnt-for-advertising-your-news-organizations-subscriptions/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2018/09/what-works-and-doesnt-for-advertising-your-news-organizations-subscriptions/
| title = What works (and doesn’t) for advertising your news organization’s subscriptions
| last = Schmidt
| first = Christine
| work = [[Nieman Journalism Lab]]
| date = 5 September 2018
| accessdate = 16 April 2024
| ref = {{harvid|Schmidt|2018}}
}}
