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PressPad, an attempt to bring some class diversity to posh British journalism, is shutting down
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Articles tagged Svenska Dagbladet (3)

One finding: “Need-to-know material converts (related to how to live your life, understand the world), while nice-to-know (guides, arts, reviews) converts badly but is key for retention.”
“That’s what we want to achieve with the embedded teams: Figure out what really works, and then if we nail it, we scale it.”