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Vox’s new Netflix series is really good, but it doesn’t get us any closer to figuring out what news on streaming platforms looks like
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“I was not satisfied with covering low-income communities for a higher-income audience. I wanted to cover issues for and with low-income news consumers.”
“What we’ve created is a bot-like exchange, but in the voice and tone of a person.”
The newly pivoted Purple, now in private beta, is aimed largely at journalists with large personal followings on social media already.
“What we’re trying to do is figure out if there a space between broadcast and a total human-powered one-on-one interaction — which obviously doesn’t scale easily — to see if we can have the best of both worlds.”
“I think being in the Messenger ecosystem makes it much easier for people to share Purple and to share really interesting and important content that we’re talking about with their friends.”
“I can’t imagine many stronger indications of one’s desire to engage with a news organization than adding it as a contact in their address book.”
It was for an experiment measuring information overload: “There’s a conversation going on between me and my listeners, but I want to make it as frictionless as possible for them to get their thoughts and worries to us.”