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Articles tagged The Atlantic Wire (9)

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The Atlantic invested years and money into figuring out what they wanted The Wire to be. Now, after relaunching and promising reinvestment, the site is being brought back under the wing of its parent. Justin Ellis
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With yesterday’s official launch of its online national edition, the Salt Lake City newspaper-turned-digital-media-company is continuing to aim for a national audience.
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After jobs at Talking Points Memo, Yahoo, Frontline, and The Atlantic, Andrew Golis, new general manager of The Wire, is ready to share the three pillars of a strong media brand.
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One of The Atlantic’s first spinoffs, the company wants to transform The Wire into a gritty look at life on the streets of Baltim…I mean, a mobile-friendly destination for both heavy and light news consumers.
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Atlanticapphome
With its new iPad app, The Atlantic is putting all its content under one roof. Justin Ellis
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Pulse users on smartphones launch the app twice as often as tablet users — but tablet users keep it open twice as long per session. Justin Ellis
May 17, 2011
April 1, 2011
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The Economist’s Tom Standage on digital strategy and the limits of a model based on advertising
“The Economist has taken the view that advertising is nice, and we’ll certainly take money where we can get it, but we’re pretty much expecting it to go away.”
579What USA Today Sports learned covering the Final Four on Periscope and Snapchat
These new platforms are optimized for realtime news on phones, but there are lots of questions for news organizations — from what content to share to how to measure their effectiveness.
366The Winnipeg Free Press is launching a paywall that lets readers pay by the article
Are you one of those who’s argued an “iTunes for news” model could rebuild newspapers’ business model? Look to Canada for a paper that’s going to give it a go.
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