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Articles tagged The Atlantic (47)

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There was a lot of talk about adblocking in 2015. Has it developed into the sort of threat publishers feared?
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“If we end up making more money as a publisher, that’s fantastic. I don’t think that’s going to be an afterthought or byproduct; I think there is a way to win from the business perspective.”
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We’re having our first event in New York City with industry leaders: Wednesday, December 2 at 6 p.m.
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“A lot of coverage goes straight for the ‘we are 100 percent doomed’ jugular.”
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Executives from The New York Times, Slate, The Atlantic, Wired, Mashable, The Seattle Times, Vox Media, and Newsweek say native advertising continues to be a success. But many are still trying to find the right approach to mobile ads.
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“We publish the magazine ten times a year, so we need to take advantage of this extraordinary piece of real estate to drive a really big idea out there into the public consciousness,” said The Atlantic’s editor-in-chief and co-president James Bennet.
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Did blogging win, influencing the shape of all online media? Or is there room in 2015 for a reinvigoration of what the form — personality, connection, conversation, context — once promised?
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“We missed the kind of writing it represents. We missed the kind of audience engagement it represents.”
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Can publishers find a sustainable business model this new age of Facebook/Apple/Snapchat/Twitter/Google distributed content? And is local news destined to be left behind?
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Out of many, NPR One: The app that wants to be the “Netflix of listening” gets more local
A big update moves NPR One yet another step in the direction of becoming a one-stop shop for all audio content, from local newscasts to podcasts outside the NPR world.
0Need to find, keep, and maximize talent today? Look to an old-school example, Gene Roberts
“Virtually every hire should be part of a long-range master plan of journalistic excellence.”
0The New York Times and WBUR are bringing ‘Modern Love’ essays to life with sounds and celebrity reads
“We’re trying to touch people just through sound, in a really profound way.”
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