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Articles tagged The Atlantic (46)

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“If we end up making more money as a publisher, that’s fantastic. I don’t think that’s going to be an afterthought or byproduct; I think there is a way to win from the business perspective.”
We’re having our first event in New York City with industry leaders: Wednesday, December 2 at 6 p.m.
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“A lot of coverage goes straight for the ‘we are 100 percent doomed’ jugular.”
Executives from The New York Times, Slate, The Atlantic, Wired, Mashable, The Seattle Times, Vox Media, and Newsweek say native advertising continues to be a success. But many are still trying to find the right approach to mobile ads.
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“We publish the magazine ten times a year, so we need to take advantage of this extraordinary piece of real estate to drive a really big idea out there into the public consciousness,” said The Atlantic’s editor-in-chief and co-president James Bennet.
Did blogging win, influencing the shape of all online media? Or is there room in 2015 for a reinvigoration of what the form — personality, connection, conversation, context — once promised?
“We missed the kind of writing it represents. We missed the kind of audience engagement it represents.”
Can publishers find a sustainable business model this new age of Facebook/Apple/Snapchat/Twitter/Google distributed content? And is local news destined to be left behind?
Nine publishers have signed on, hoping it’s a way to better monetize mobile traffic they struggle to turn into dollars. But is it a smart adjustment to digital reality — or a surrender?
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How one blog helped spark The New York Times’ digital evolution
“I certainly had editors tell me that I shouldn’t be wasting my time on Bird Week. But that was the best part of City Room…We were like unsupervised children.”
572News outlets left and right (and up, down, and center) are embracing virtual reality technology
Among those experimenting is The Wall Street Journal, which plans to open source its 360-degree mobile video and VR technology and hopes to turn VR into more of a mainstay of its storytelling.
502Podcasting in 2015 feels a lot like blogging circa 2004: exciting, evolving, and trouble for incumbents
The same trends we saw a decade ago — professionalization on one hand, platformization on the other — sure seem to be playing out again.
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Encyclo is our encyclopedia of the future of news, chronicling the key players in journalism’s evolution.
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Seattle Post-Intelligencer
The Nation
Chicago News Cooperative
The Sunlight Foundation
Voice Media Group
The Seattle Times
USA Today
National Journal
Franklin Center
Tucson Citizen
Honolulu Civil Beat