The $4-a-month app, which launched in January, was an attempt to reach readers outside the U.K. and find a new revenue stream outside The Times’ usual strict paywall.
“Now we are in the process, with our new data platforms, of analyzing clusters of users and identifying which cluster has a higher likelihood to convert to a paying subscriber.”
When it comes to video, The Economist has invested in both long documentaries and short, social-friendly clips. But when it comes to VR, it’s taking its time.
The forces behind BuzzFeed’s and Longform’s podcasts are going into business for themselves, with an impressive initial list of clients — including The New York Times.
“Part of the appeal here is that this an unexpected combination. But I think we’d argue that we’re not that different,” said Economist deputy editor Tom Standage.
The Wall Street Journal, Washington Post, Time, and more are now publishing on the Netherlands-based micropayment platform. Will a market awash in free content be interested?
A new report finds wide gaps in how different news outlets are using analytics to drive their editorial strategy: “Analytics can be about more than having a big screen with numbers that go up and down.”
Cherubini and Rasmus Kleis Nielsen, Federica. "The next step: Moving from generic analytics to editorial analytics." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 22 Feb. 2016. Web. 20 Apr. 2024.
APA
Cherubini and Rasmus Kleis Nielsen, F. (2016, Feb. 22). The next step: Moving from generic analytics to editorial analytics. Nieman Journalism Lab. Retrieved April 20, 2024, from https://www.niemanlab.org/2016/02/the-next-step-moving-from-generic-analytics-to-editorial-analytics/
Chicago
Cherubini and Rasmus Kleis Nielsen, Federica. "The next step: Moving from generic analytics to editorial analytics." Nieman Journalism Lab. Last modified February 22, 2016. Accessed April 20, 2024. https://www.niemanlab.org/2016/02/the-next-step-moving-from-generic-analytics-to-editorial-analytics/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2016/02/the-next-step-moving-from-generic-analytics-to-editorial-analytics/
| title = The next step: Moving from generic analytics to editorial analytics
| last = Cherubini and Rasmus Kleis Nielsen
| first = Federica
| work = [[Nieman Journalism Lab]]
| date = 22 February 2016
| accessdate = 20 April 2024
| ref = {{harvid|Cherubini and Rasmus Kleis Nielsen|2016}}
}}
