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From the unbanked to the unnewsed: Just doing good journalism won’t be enough to bring back reader trust
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Articles tagged The Guardian (117)

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“This tool and the functionalities we’ve structured into it are very much trying to…translate into journalese, into newsroom vernacular, all of the metrics of engagement.”
“In a lot of ways this serves dual purposes: one of them being a publication platform for us to do fun, interesting, or experimental things. The other is to be that platform for other people.”
“Everything we know about building a webpage, we have to relearn. But we’re relearning it from the premise of converting a current product over, not creating a product from scratch.”
A new report finds wide gaps in how different news outlets are using analytics to drive their editorial strategy: “Analytics can be about more than having a big screen with numbers that go up and down.”
As single-minded, profit-driven management drives down the local news business, where is its moral center — the one that long rested, if sometimes uncomfortably, alongside the demands of running a successful business?
“Those areas, more than any part of the city, have been disenfranchised over the past 100-plus years. Even though there’s coverage there, it’s often quick, one-hit coverage — parachute journalism.”
“We have to communicate to the public that we are essential. We have to do that through our work, not just through writing columns saying, ‘Boy, you know, you’re going to miss us if we’re not around.'”