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Articles tagged The Message (11)

Plus: How Apple’s changes will affect branded podcasts; what podcast publishers need to know about talent agencies; a new resource for Spanish-language producers.
Plus: Panoply invests in audio fiction, Rookie links up with MTV, and Missing Richard Simmons wraps up its controversial run.
Plus: GE comes back for another round of native podcast advertising, Radiotopia bets on a show made in prison, and Adobe is making it easy to create doctored audio.
Podcasting’s biggest players put on a dog and pony show for advertisers. Plus: More details on The New York Times’ audio push, Starbucks gets in the game, and Questlove reads ads.
Plus: Vox Media’s making moves in audio, more podcast/broadcast partnerships, and the importance of sound design.
Plus: a new model for audio native advertising (sponsor-produced episodes in an otherwise editorial show), ESPN goes cross-platform, and The New York Times enters the competitive politics podcast space.
Plus: New big-picture views from Pew, Malcolm Gladwell hits the promo circuit, and more growth in branded podcasts.
Branded podcasts want to break out of the traditional intrusive model of advertising: “There are no interruptions for two or three minutes in the middle of a story. There are no top and tail ad breaks. There are no coupon codes.”
“What Rolltape represents to me is an attempt to carve out a whole new digital space that requests a completely different kind of social interaction: sincerely, thoughtfully, slowly.”
“I don’t consider it advertising. It’s a podcast show that just happens to be produced by a brand instead of a network.”