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With a year of guides to a better life, The New York Times hopes to convert more readers to subscribers
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Articles tagged The Skimm (11)

Plus: HBO buys in, ESPN brags condescendingly, big networks scale back, and Call Your Girlfriend plots its future. Also, gifs.
From a single morning email, it’s grown into a multi-product brand that its fans can interact with throughout the day. “We’ve always said email was a marketing tool for us. The product expansions are always about making it easier to live a smarter life.”
“One guy put in a hundred grand.”
“There’s a thematic through-line and a coherence that you get from reading the intro and the email all the way through. This is not something you’re going to create by just sending out a email RSS feed or using an algorithm.”
Launched last fall by a team of investors and writers, TipOff has attracted 50,000 subscribers.
“At GlobalPost, I saw the loss of control over so many things that are important to your success.”
“Video is one of the highest priorities we have. We wanted to make it front and center.”
“Our audience gets really engaged when they can attach to a real person.”