“Whenever you have an individual interaction, a lot of the bluster, a lot of
the generalizations, a lot of the group identifications fall away,” one participant in Pennsylvania said.
People from 433 out of 435 congressional districts have signed up for ProPublica’s User Guide to Democracy, reporters from the Philadelphia Inquirer and the New York Times want you to text them, and more. Christine Schmidt
“People are always on their phones, but this isn’t ‘Let’s just start shooting them info over text.’ When you integrate into somebody’s routine in an intimate way, it has to feel right for the platform.”
“Publications like the Financial Times and Wall Street Journal assume a lot of things about what their readers know. If the price of oil goes up, what happens to the dollar? They assume you know that. We assume our readers don’t.”
From a single morning email, it’s grown into a multi-product brand that its fans can interact with throughout the day. “We’ve always said email was a marketing tool for us. The product expansions are always about making it easier to live a smarter life.”
“There’s a thematic through-line and a coherence that you get from reading the intro and the email all the way through. This is not something you’re going to create by just sending out a email RSS feed or using an algorithm.”
Lichterman, Joseph. "TipOff, an email newsletter, is trying to explain sports to non-fans." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 20 May. 2016. Web. 17 Apr. 2024.
APA
Lichterman, J. (2016, May. 20). TipOff, an email newsletter, is trying to explain sports to non-fans. Nieman Journalism Lab. Retrieved April 17, 2024, from https://www.niemanlab.org/2016/05/tipoff-an-email-newsletter-is-trying-to-explain-sports-to-non-fans/
Chicago
Lichterman, Joseph. "TipOff, an email newsletter, is trying to explain sports to non-fans." Nieman Journalism Lab. Last modified May 20, 2016. Accessed April 17, 2024. https://www.niemanlab.org/2016/05/tipoff-an-email-newsletter-is-trying-to-explain-sports-to-non-fans/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2016/05/tipoff-an-email-newsletter-is-trying-to-explain-sports-to-non-fans/
| title = TipOff, an email newsletter, is trying to explain sports to non-fans
| last = Lichterman
| first = Joseph
| work = [[Nieman Journalism Lab]]
| date = 20 May 2016
| accessdate = 17 April 2024
| ref = {{harvid|Lichterman|2016}}
}}
