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Articles tagged The Washington Post (27)

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The Post has found a new way to use email to target stories to the readers who are most likely to read them.
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“We want something easy for Post journalists to go into, find, and embed within their stories, and to get the whole organization thinking: what’s the best way to get a user to understand and engage with a story?”
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From livestreaming to livetweeting, quote cards to results maps, this is how some top outlets are thinking about serving audiences on election night — just in time for Super Tuesday.
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“It makes sense to me as a consumer of content to have this feature — so why doesn’t it exist yet?”
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An unsolved murder, lives of the presidents, the Iowa Caucuses, and more — all delivered in podcast format by reporters who are learning for the first time how to write to be heard, not to be read.
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As digital technology allows more and more of our lives as consumers to be framed as play, scoring points or competing with others, companies of all kinds have been incorporating games into their strategies.
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The news business hopes it won’t end up one sandwich short of a picnic as the new year’s big trends unfold.
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The Post is betting on “the right stories for the right platform at the right time,” according to its new video director Micah Gelman.
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Hoping to redefine “trade publication,” Digiday launches Glossy, a vertical to cover disruption in fashion
“I hate the term ‘trade publication,’ because it implies being a boring cheerleader for the industry.”
0Chasing subscriptions over scale, The Athletic wants to turn local sports fandom into a sustainable business — starting in Chicago
“It’s very easy today to be click-driven and produce articles that don’t have a lot of substance or depth and don’t cost that much to produce, but that dynamic is disappointing for fans who want higher-quality content.”
0A year in at Vox, Recode looks at its future: Video, distributed content, more podcasts, and no /
“There’s a huge opportunity to be a widely read, digitally native business site that uses tech as our lens, and I don’t think that’s out there.”
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