Recent posts by Patricia Handschiegel, Amy Gahran, Dana Chinn, and Bill Grueskin have driven home a crucial point about online journalism: Traffic and page views are nice, but engaged readers and loyal audiences are more important. Here, I’d like to point out a new tool that builds on that notion.
Even on the infinitely measurable web, [...]

I’ve written about the experimental Time Inc. magazine Mine before; it’s an attempt to bring some degree of customization to the one-size-fits-all-subscribers magazine business. I just got my second issue, so here’s a quick update of my earlier, skeptical review.
The personalized Lexus ads are still a little creepy, I think. One refers to my [...]

A brief update on Mine, the Time Inc. magazine customization effort I wrote about yesterday where you pick the mags whose old articles you’d like repackaged into a custom advertising vehicle for Lexus.
In the comments of that post, a woman named lindadcb writes:
I received a copy of “Mine” and it did not contain the titles [...]

Last month, Time Inc. announced a new “customized magazine” project it’s calling Mine. The idea is that you tell Time Inc. which of its magazines you like, and it’ll send you a customized set of issues combining content from each. I was on the record as skeptical, since I think customization is something the Internet [...]

This week, I sat in on a conference on the future of journalism that was held 14 years ago. I was able to take in the proceedings through a two-volume transcript shelved away in the library of the Nieman Foundation, which hosted the conference in May 1995. I was, at the time, a reporter for [...]