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Articles tagged Tony Haile (8)

From “meltdown” to “roll-up” to (of course) “fake.”
Led by the cofounder of Square, Invisibly promises “four-figure CPMs” and a way to make big money off readers who won’t subscribe. It says it has most of the U.S. digital news industry on board. But is it just “an ad network dressed up as a savior for news sites”?
Will more than 2 percent of digital readers ever pay for news? “There is a whole universe living between ads and subscriptions.”
His new startup Scroll aims to target readers who are engaged but not willing to sign up for a dozen digital subscriptions across their favorite sites. “Publishers have to make more money from this than they would have from advertising. Which, thankfully, is increasingly easy to do.”
Predicting what goes viral, sourcing the Arab Spring, and Twitter in power vs. out of power: all that and more in this month’s roundup of the academic literature.
Looking backward inevitably leads to looking forward: What trends from 2012 will we be watching in 2013? Spark Camp
Andrew Pergam, Mónica Guzmán, and Tony Haile share some of the big ideas they’ll take away from the year. Spark Camp
A new frontier in real-time analytics: performance data for individual journos. Megan Garber