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Articles tagged Toronto Star (10)

The Canadian newspaper’s new iOS app tried to embrace mobile as a unique platform. Users hated it. Now the company is trying to respond to user feedback while embracing a new digital strategy.
Taking Montreal’s La Presse as its model, The Star is set to debut Star Touch — evidence of its belief that tablets offer higher engagement (and higher potential revenues) than smartphones or desktop.
The Montreal daily is probably closer than any other major North American newspaper to shutting off the presses and going digital-only. But can a strategy based on tablets — whose sales have flattened — succeed in the long term?
toronto star service
A Canadian daily’s strategy for wringing profit out of print is one of the newspaper business’s best kept secrets.
What if, instead of turning journalists into experts, you focused on turning experts into journalists?
June 29, 2011
March 2, 2009
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