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Articles tagged Tout (5)

sarah marshall
“This visual storytelling — I just wanted to be part of it.”
Digital advertising is still growing — but not for publishers, many of which are struggling to get past zero growth. How can a news company compete with the Googles and Facebooks for advertiser dollars?
Levinson
WorldStream, the Journal’s stream of brief videos built on Tout, is getting premium ad rates and substantial audience numbers.
wall-of-televisions
Do newspapers have a shot at stepping ahead of their broadcast rivals as web video evolves?
stream-cc
An internal video-filing app goes public, featuring super short videos that reporters capture on their smartphones.
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The Economist’s Tom Standage on digital strategy and the limits of a model based on advertising
“The Economist has taken the view that advertising is nice, and we’ll certainly take money where we can get it, but we’re pretty much expecting it to go away.”
889A wave of distributed content is coming — will publishers sink or swim?
Instead of just publishing to their own websites, news organizations are being asked to publish directly to platforms they don’t control. Is the hunt for readers enough to justify losing some independence?
448This is my next step: How The Verge wants to grow beyond tech blogging
“We want to use technology as a way to define pop culture, in the way Rolling Stone used music and Wired used the early Internet.”
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