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Constantly tweaking: How The Guardian continues to develop its in-house analytics system
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Articles tagged Tout (5)

sarah marshall
“This visual storytelling — I just wanted to be part of it.”
Digital advertising is still growing — but not for publishers, many of which are struggling to get past zero growth. How can a news company compete with the Googles and Facebooks for advertiser dollars?
Levinson
WorldStream, the Journal’s stream of brief videos built on Tout, is getting premium ad rates and substantial audience numbers.
wall-of-televisions
Do newspapers have a shot at stepping ahead of their broadcast rivals as web video evolves?
stream-cc
An internal video-filing app goes public, featuring super short videos that reporters capture on their smartphones.
What to read next
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tweets
Don’t try too hard to please Twitter — and other lessons from The New York Times’ social media desk
The team that runs the Times’ Twitter accounts looked back on what they learned — what worked, what didn’t — from running @NYTimes in 2014.
728From explainers to sounds that make you go “Whoa!”: The 4 types of audio that people share
How can public radio make audio that breaks big on social media? A NPR experiment identified what makes a piece of audio go viral.
705Q&A: Amy O’Leary on eight years of navigating digital culture change at The New York Times
“In 2007, as digital people, we were expected to be 100 percent deferent to all traditional processes. We weren’t to bother reporters or encourage them to operate differently at all, because what they were doing was the very core of our journalism.”
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