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Articles tagged tristan ferne (2)

In the BBC’s final two experimental rounds, the R&D team focused on 1) tweaking the stories based on each reader’s information needs and 2) breaking down the news into more digestible bits.
A highlight in an article that reveals context when it’s clicked. A video with a scrollable transcript that speeds up or reverses the video, too. A movie trailer–like intro, drawing readers into the setup of the story. Which ones worked?