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Articles tagged Twitter advertising (4)

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Celebrities have been selling tweets to advertisers for years now. Now the Associated Press is giving it a try.
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Plus: Twitter’s redesign, the debate over how to legally define journalism, and all the rest of this week’s must-reads in media and tech.
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Athletes and celebrities have been successful in making money endorsing products on Twitter, but for news organizations, big money remains elusive.
November 5, 2010
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Don’t try too hard to please Twitter — and other lessons from The New York Times’ social media desk
The team that runs the Times’ Twitter accounts looked back on what they learned — what worked, what didn’t — from running @NYTimes in 2014.
728From explainers to sounds that make you go “Whoa!”: The 4 types of audio that people share
How can public radio make audio that breaks big on social media? A NPR experiment identified what makes a piece of audio go viral.
705Q&A: Amy O’Leary on eight years of navigating digital culture change at The New York Times
“In 2007, as digital people, we were expected to be 100 percent deferent to all traditional processes. We weren’t to bother reporters or encourage them to operate differently at all, because what they were doing was the very core of our journalism.”
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