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Articles tagged Twitter advertising (4)

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Celebrities have been selling tweets to advertisers for years now. Now the Associated Press is giving it a try.
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Plus: Twitter’s redesign, the debate over how to legally define journalism, and all the rest of this week’s must-reads in media and tech.
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Athletes and celebrities have been successful in making money endorsing products on Twitter, but for news organizations, big money remains elusive.
November 5, 2010
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The newsonomics of the millennial moment
The new wave of news startups is aiming at a younger audience. But do legacy media companies have a chance at earning their attention?
803A mixed bag on apps: What The New York Times learned with NYT Opinion and NYT Now
The two apps were part of the paper’s plan to increase digital subscribers through smaller, targeted offerings. Now, with staff cutbacks on the way, one app is being shuttered and the other is being adjusted.
528Ken Doctor: The New York Times’ financials show the transition to digital accelerating
The numbers may look flat, but they contain a continuing set of ups and downs. Up next: executing on a year’s worth of launches.
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