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Articles tagged Twitter advertising (4)

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Celebrities have been selling tweets to advertisers for years now. Now the Associated Press is giving it a try.
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Plus: Twitter’s redesign, the debate over how to legally define journalism, and all the rest of this week’s must-reads in media and tech.
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Athletes and celebrities have been successful in making money endorsing products on Twitter, but for news organizations, big money remains elusive.
November 5, 2010
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The Economist’s Tom Standage on digital strategy and the limits of a model based on advertising
“The Economist has taken the view that advertising is nice, and we’ll certainly take money where we can get it, but we’re pretty much expecting it to go away.”
889A wave of distributed content is coming — will publishers sink or swim?
Instead of just publishing to their own websites, news organizations are being asked to publish directly to platforms they don’t control. Is the hunt for readers enough to justify losing some independence?
448This is my next step: How The Verge wants to grow beyond tech blogging
“We want to use technology as a way to define pop culture, in the way Rolling Stone used music and Wired used the early Internet.”
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