All entries tagged: Victor Wong
Selling ads without a sales force: A close look at PaperG’s Flyerboard
As the web has sliced the general audience into niches, publishers have responded with narrower, deeper content: neighborhoods instead of cities, products instead of industries, subcultures instead of monocultures.
But when audiences get narrower, advertisers get smaller — and sadly, when your advertisers are putting up less than $5,000 or so per ad buy, a professional [...]
