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Articles tagged video advertising (20)

state-of-the-news-media-pew
Pew’s annual omnibus report finds that the transition to digital, and the influx of new money and new ideas, only represents a sliver of activity in the broader media.
high level social video formats
“This kind of repurposing of media not for consumption but for communication is, I think, the underpinning of this social age.”
nytimes-video
The Times doesn’t want to be “so serious all the time that you end up being just a dreadful bore at the dinner party, you know? Nobody wants that, either. We want to be entertaining as well, we want to have some fun. It doesn’t have to all be heavy and brooding.”
nytimes-videos
The Times wants to make video freely available on their own properties and elsewhere on the web. They also plan to increase video production.
Levinson
WorldStream, the Journal’s stream of brief videos built on Tout, is getting premium ad rates and substantial audience numbers.
photo
The latest in WSJ Live’s video line-up is an early-morning news, business, and finance show called Asia Today.
Josh Marshall
TPM’s Josh Marshall says he now views what was launched as a website as a bundle of knowledge and expertise that “exists inherently on no particular platform” — which is why he’s moving big into mobile and video.
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tweets
The Economist’s Tom Standage on digital strategy and the limits of a model based on advertising
“The Economist has taken the view that advertising is nice, and we’ll certainly take money where we can get it, but we’re pretty much expecting it to go away.”
579What USA Today Sports learned covering the Final Four on Periscope and Snapchat
These new platforms are optimized for realtime news on phones, but there are lots of questions for news organizations — from what content to share to how to measure their effectiveness.
410Journalists shouldn’t lose their rights in their move to private platforms
The shift to distributed content means concepts like fair use are increasingly in the hands of private companies — like SoundCloud.
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