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Articles tagged video advertising (20)

state-of-the-news-media-pew
Pew’s annual omnibus report finds that the transition to digital, and the influx of new money and new ideas, only represents a sliver of activity in the broader media.
high level social video formats
“This kind of repurposing of media not for consumption but for communication is, I think, the underpinning of this social age.”
nytimes-video
The Times doesn’t want to be “so serious all the time that you end up being just a dreadful bore at the dinner party, you know? Nobody wants that, either. We want to be entertaining as well, we want to have some fun. It doesn’t have to all be heavy and brooding.”
nytimes-videos
The Times wants to make video freely available on their own properties and elsewhere on the web. They also plan to increase video production.
Levinson
WorldStream, the Journal’s stream of brief videos built on Tout, is getting premium ad rates and substantial audience numbers.
photo
The latest in WSJ Live’s video line-up is an early-morning news, business, and finance show called Asia Today.
Josh Marshall
TPM’s Josh Marshall says he now views what was launched as a website as a bundle of knowledge and expertise that “exists inherently on no particular platform” — which is why he’s moving big into mobile and video.
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tweets
Snapchat’s new Discover feature could be a significant moment in the evolution of mobile news
By putting mobile-native news adjacent to messages from friends, Snapchat could be helping create part of the low-friction news experience many want and need.
714Here’s how the BBC, disrupted by technology and new habits, is thinking about its future
The British broadcaster released a new report looking at the future of news as it looks toward its royal charter renewal in 2017.
701Snapchat stories: Here’s how 6 news orgs are thinking about the chat app
From live events to behind-the-scenes tours, The Huffington Post, Fusion, Mashable, NPR, Philly.com, and The Verge tell us how they’re approaching Snapchat.
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