All entries tagged: video advertising
Ledger Live: How a newspaper webcast became less like a news show and more like a blog
When Ledger Live, The Star-Ledger’s webcast, debuted last July to critical raves, it was about as conventional as a daily video podcast from the newsroom could be. Host Brian Donohue spent most of his time behind his desk, in classic anchorman style, and the rundown of stories resembled a cable news show. Interaction between Donohue [...]
Talking Points Memo’s advertising strategy explained…in 100 seconds
Last time we checked in with Talking Points Memo, which was December, the political news site planned to get serious about in-house advertising sales as it added reporters in Washington. Since then, TPM hired its first vice president of sales, Diane Rinaldo, and vastly accelerated the site’s advertising revenue. (Expanding in D.C. has not been [...]
Morning Links: January 23, 2009
— The economics of free: When Monty Python put some of their videos on YouTube recently, “their DVDs also quickly climbed to No. 2 on Amazon’s Movies & TV bestsellers list, with increased sales of 23,000 percent,” YouTube reports. As Merlin Mann puts it:
It’s stunning to me how much opportunity there is in giving [things!] [...]
TPM sees dollars in online video
It’s hard to fathom now, but Talking Points Memo didn’t formally introduce video until February 2007, when founder Josh Marshall, looking a little like a Ph.D. in the headlights, responded to President Bush’s state of the union address and invited viewers to do the same. Watching that relic today, now that TPM is a top [...]
Morning Links: November 17, 2008
— David Weinberger liveblogs a talk by Craig Newmark (of his List) at the Berkman Center. “Over the past several years, they’ve begun to understand why CL is successful. ‘It has to do with the culture of trust we have.’”
— In case you hadn’t noticed, Mark Potts points out that Wall Street doesn’t like newspaper [...]








