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Articles tagged video advertising (20)

state-of-the-news-media-pew
Pew’s annual omnibus report finds that the transition to digital, and the influx of new money and new ideas, only represents a sliver of activity in the broader media.
high level social video formats
“This kind of repurposing of media not for consumption but for communication is, I think, the underpinning of this social age.”
nytimes-video
The Times doesn’t want to be “so serious all the time that you end up being just a dreadful bore at the dinner party, you know? Nobody wants that, either. We want to be entertaining as well, we want to have some fun. It doesn’t have to all be heavy and brooding.”
nytimes-videos
The Times wants to make video freely available on their own properties and elsewhere on the web. They also plan to increase video production.
Levinson
WorldStream, the Journal’s stream of brief videos built on Tout, is getting premium ad rates and substantial audience numbers.
photo
The latest in WSJ Live’s video line-up is an early-morning news, business, and finance show called Asia Today.
Josh Marshall
TPM’s Josh Marshall says he now views what was launched as a website as a bundle of knowledge and expertise that “exists inherently on no particular platform” — which is why he’s moving big into mobile and video.
What to read next
0What does it take to be a “full-service” digital journalism organization? Ask Discourse Media
“We’ve gone down lots of experimental rabbit holes.”
0Hot Pod: New podcasts, more existential public radio talk, and progress on intern wages
Plus: New big-picture views from Pew, Malcolm Gladwell hits the promo circuit, and more growth in branded podcasts.
0Hot Pod: Is the Stitcher deal a step toward a closed podcast ecosystem?
Plus: Midroll’s CEO steps down, Malcolm Gladwell goes audio, and how voice assistants (Siri, Alexa, Cortana) could impact NPR’s drive time programs.
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The Seattle Times
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The Miami Herald
Tribune Publishing