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How can local TV news fix its young person problem? Maybe it needs to look more like Vox
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“While remixing the stories did not resonate every time, we did see positive results on the group of hard news stories where we altered the storytelling approach.”
“I’m sure everybody in the industry would [agree] that YouTube can be a messy, nasty place. The membership is just this delightful two-way conversation, with people who are really there to support Vox.”
“We’re a subscription business, so we’ve been looking a lot at binge-watching and creating a body of work that, when people find one, they will spend time with multiple episodes.”
Publishers’ “pivot to video” was driven largely by a belief that if Facebook was seeing users, in massive numbers, shift to video from text, the trend must be real.
“It’s like a version of C-SPAN for a younger audience.”
In both the U.S. and China, more people say they’ll watch matches via live video online than via terrestrial, cable, or satellite television.
Babies and puppies continue to rule the day, and only 2% of the most engaged Facebook videos were posted by traditional publishers.
Facebook and Netflix are reportedly pushing into hard news video.
“We know a great deal about how to make linear television and we’ve been doing it a very long time, but there is a generation of people who currently don’t have cable subscriptions, and who won’t have cable subscriptions, that are beginning to form different habits around how they consume news.”