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Owner Jeff Bezos is also pushing the Post to experiment with more user-friendly video ad formats.
The BBC’s digital team worked alongside the editorial staff to shape the coverage and determine best practices for vertical video.
While many publishers are chasing speed and high output in video production, the magazine’s pace in video matches its print — slow, deliberate, and focused on getting the story right and protecting the brand.
When it comes to video, The Economist has invested in both long documentaries and short, social-friendly clips. But when it comes to VR, it’s taking its time.
“Even for brands associated with hard news…their top or second videos in terms of Facebook engagement numbers turned out to be animal videos.”