Publishers’ “pivot to video” was driven largely by a belief that if Facebook was seeing users, in massive numbers, shift to video from text, the trend must be real.
“We know a great deal about how to make linear television and we’ve been doing it a very long time, but there is a generation of people who currently don’t have cable subscriptions, and who won’t have cable subscriptions, that are beginning to form different habits around how they consume news.”
“[The] very difficult task is to figure out how we get people to think of us as a video destination, and that destination does not have to be Washingtonpost.com.”
Bilton, Ricardo. "With scripted comedy videos, The Washington Post wants to provide “new entry points to the news”." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 14 Sep. 2017. Web. 18 Apr. 2024.
APA
Bilton, R. (2017, Sep. 14). With scripted comedy videos, The Washington Post wants to provide “new entry points to the news”. Nieman Journalism Lab. Retrieved April 18, 2024, from https://www.niemanlab.org/2017/09/with-scripted-comedy-videos-the-washington-post-wants-to-provide-new-entry-points-to-the-news/
Chicago
Bilton, Ricardo. "With scripted comedy videos, The Washington Post wants to provide “new entry points to the news”." Nieman Journalism Lab. Last modified September 14, 2017. Accessed April 18, 2024. https://www.niemanlab.org/2017/09/with-scripted-comedy-videos-the-washington-post-wants-to-provide-new-entry-points-to-the-news/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2017/09/with-scripted-comedy-videos-the-washington-post-wants-to-provide-new-entry-points-to-the-news/
| title = With scripted comedy videos, The Washington Post wants to provide “new entry points to the news”
| last = Bilton
| first = Ricardo
| work = [[Nieman Journalism Lab]]
| date = 14 September 2017
| accessdate = 18 April 2024
| ref = {{harvid|Bilton|2017}}
}}
