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The first episode of the second season of Serial debuted last week. Plus: Third Coast International Audio Festival is running its first fundraising campaign, and Howard Stern re-ups with Sirius XM.
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The second season of Serial launched Thursday. Episode previews and supplemental materials will be made available through Facebook, as part of a broad new distribution strategy that also includes Pandora, Vine, and a TV show.
WashingtonPostSocial
“We want our correspondents to use the social media platform they’re most comfortable with and that comes the most naturally to them.”
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“We think a lot about whether a video works with the sound off. Do we have to subtitle it to keep the audience retention high? Do we need to use big fonts?”
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As seemingly every major news organization is thinking about a strategy for video, one of the most watched startups in the space is already much changed from its launch.
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“We wanted to build a site that doesn’t feel like TV content chopped up for the web, but born for the digital age.”
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Why be platform agnostic when you can be platform specific? The social news video startup is aiming to match the content to where it’s consumed — and increasingly that’s Instagram. Caroline O'Donovan
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How Atlas Obscura helps its web audience discover the real world
Events like its upcoming Obscura Day are meant to help the site’s digital readers discover places they previously only read about.
0Inspired by “independent YouTubers,” wary of cable, Vox.com takes its explainer mission to video
“I made one rule starting out: No desks.”
0You can now get personalized Breaking News alerts on Slack
The NBC-owned company’s new Slack bot lets you follow more than 90,000 topics.
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