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Articles tagged Vine (16)

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The first episode of the second season of Serial debuted last week. Plus: Third Coast International Audio Festival is running its first fundraising campaign, and Howard Stern re-ups with Sirius XM.
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The second season of Serial launched Thursday. Episode previews and supplemental materials will be made available through Facebook, as part of a broad new distribution strategy that also includes Pandora, Vine, and a TV show.
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“We want our correspondents to use the social media platform they’re most comfortable with and that comes the most naturally to them.”
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“We think a lot about whether a video works with the sound off. Do we have to subtitle it to keep the audience retention high? Do we need to use big fonts?”
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As seemingly every major news organization is thinking about a strategy for video, one of the most watched startups in the space is already much changed from its launch.
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“We wanted to build a site that doesn’t feel like TV content chopped up for the web, but born for the digital age.”
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Why be platform agnostic when you can be platform specific? The social news video startup is aiming to match the content to where it’s consumed — and increasingly that’s Instagram. Caroline O'Donovan