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Articles tagged Voice of San Diego (42)

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Since launching in July, The Salt Lake Tribune’s membership program has attracted about 600 paying customers.
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A new report from the Knight Foundation finds that nonprofit news organizations are growing audience and diversifying their revenue — but many are still reliant on a small number of foundations to support their journalism.
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“At the heart of it is to get more people to engage with us with their information so we can get them into the pipeline for potential membership.”
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The liberal political site is betting on something less commodified than banner advertising to find sustainable revenue — and to better take advantage of its unique audience. Ken Doctor
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The Austin-based news nonprofit has success and a measure of stability with its business model, raising almost $27 million in its first five years. But now the Tribune has to figure out how it grows its audience outside the capitol.
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If it works, it’s a model that could be replicated in cities across the country. But it needs IRS approval first.
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The Lens has reduced staff and altered coverage plans after a donor and foundation cut funding for the local news nonprofit.
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With a new grant from Knight, the nonprofit organizations are working to improve their customer management systems and better integrate membership data into their websites.
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Can you raise more money for the news by harnessing the power of social sharing — and making the impact of journalism a little more clear?
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