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Articles tagged Voice of San Diego (42)

Since launching in July, The Salt Lake Tribune’s membership program has attracted about 600 paying customers.
A new report from the Knight Foundation finds that nonprofit news organizations are growing audience and diversifying their revenue — but many are still reliant on a small number of foundations to support their journalism.
“At the heart of it is to get more people to engage with us with their information so we can get them into the pipeline for potential membership.”
The liberal political site is betting on something less commodified than banner advertising to find sustainable revenue — and to better take advantage of its unique audience. Ken Doctor
The Austin-based news nonprofit has success and a measure of stability with its business model, raising almost $27 million in its first five years. But now the Tribune has to figure out how it grows its audience outside the capitol.
If it works, it’s a model that could be replicated in cities across the country. But it needs IRS approval first.
The Lens has reduced staff and altered coverage plans after a donor and foundation cut funding for the local news nonprofit.
With a new grant from Knight, the nonprofit organizations are working to improve their customer management systems and better integrate membership data into their websites.
Can you raise more money for the news by harnessing the power of social sharing — and making the impact of journalism a little more clear?
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