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Articles tagged WAN-IFRA (18)

One finding: “Need-to-know material converts (related to how to live your life, understand the world), while nice-to-know (guides, arts, reviews) converts badly but is key for retention.”
“We are done pandering to the egos of change-resistant influential men in the hope that our gentle lead will eventually encourage them to join us on a meander toward gender equality in the news business.”
“Gazeta Wyborcza is really ambitious, and I think it’s the political situation that is making us so motivated. We’re speeding up some processes that may take much more time in other organizations across Europe.”
Worry is universal — but a quarter of publishers surveyed said their revenues are going up, not down.
Developing reliable technology for digital pay models is more important than ever. But how many newspapers will choose to buy — instead of build — their own paywall?