All entries tagged: Watershed Co.

Are news nonprofits doomed to reliance on big gifts? A study in fundraising — and sustainability

I’ve been studying journalism nonprofits one way or another for about five years now, and I confess that in all that time, I’ve looked at their business models really as being slightly different iterations of the same species. But now, I’m not so sure.
As part of my graduate studies in nonprofit management at George Washington [...]

ProPublica fundraising adviser manages expectations

You might expect the fundraising consultant just hired by ProPublica to be optimistic, if not ebullient, about prospects for a tech-savvy, grassroots campaign to help sustain the nonprofit financially for the long haul. But Madeline Stanionis, CEO of Watershed Co., pronounces herself “skeptical.” “I’ve never drunk the Kool-Aid,” Stanionis told me in a phone interview [...]

Seeking fundraising help from the pros: Where ProPublica is turning

A frequently misunderstood aspect of nonprofits is the idea that fundraising is somehow a tin-cup substitute for a smart business plan. That misunderstanding gained traction in some circles a couple of weeks ago when Geoff Dougherty, editor of the Chi-Town Daily News, announced that he and his staff were leaving to start a new, for-profit [...]