After combining with Denverite, the company behind Billy Penn and The Incline hopes to prove its events-heavy model can work in a dozen or more cities.
“You have an event that goes really well. You send 175 ambassadors out of your event thinking it was awesome, saying ‘I love Billy Penn’s events.’ And on top of that, you make money doing it.”
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Doctor, Ken. "Jim Brady: Events and experiences are key to connecting younger audiences to local news." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 8 Mar. 2017. Web. 16 Apr. 2024.
APA
Doctor, K. (2017, Mar. 8). Jim Brady: Events and experiences are key to connecting younger audiences to local news. Nieman Journalism Lab. Retrieved April 16, 2024, from https://www.niemanlab.org/2017/03/jim-brady-events-and-experiences-are-key-to-connecting-younger-audiences-to-local-news/
Chicago
Doctor, Ken. "Jim Brady: Events and experiences are key to connecting younger audiences to local news." Nieman Journalism Lab. Last modified March 8, 2017. Accessed April 16, 2024. https://www.niemanlab.org/2017/03/jim-brady-events-and-experiences-are-key-to-connecting-younger-audiences-to-local-news/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2017/03/jim-brady-events-and-experiences-are-key-to-connecting-younger-audiences-to-local-news/
| title = Jim Brady: Events and experiences are key to connecting younger audiences to local news
| last = Doctor
| first = Ken
| work = [[Nieman Journalism Lab]]
| date = 8 March 2017
| accessdate = 16 April 2024
| ref = {{harvid|Doctor|2017}}
}}
