When people talk about the long tail, they often focus on consumer goods, where the infinite shelf space at a company like Amazon or Netflix allows a huge variety of products to be sold. But the same concept can apply to news, where cheap servers make it possible for hyper-targeted coverage — the stuff that [...]

Behold the power of Yahoo: A link at the top of the site’s front page helped send more than 9 million page views to The New York Times in the span of two hours last week, breaking records for web traffic at the newspaper. That’s per a memo sent to staffers this morning, which said [...]

When newspaper executives met in Chicago last week to discuss new business models for the industry, they expected to hear from Steve Brill about his well-publicized venture to charge for online content. But the executives were surprised by a last-minute addition to their agenda: Alan Mutter, a veteran newspaper editor and entrepreneur widely known as [...]

The Wichita Eagle’s Kansas.com was the 15th-most-visited American newspaper site in February, according to Nielsen Online. That’s remarkable, considering that the Eagle has never previously cracked the top 30.
What happened? A prominent link on Yahoo’s front page February 13 caused an astounding wave of traffic to the Eagle’s 389-word story about a student who caught [...]